What File Format Does Your Video Have to Be to Upload to Instagram?
Instagram users spend, on boilerplate 53 minutes per twenty-four hours scrolling through the platform. This includes their news feed, Alive,Instagram video, IGTV, and stories. If you want to get noticed as a brand you demand to create the best video content you tin can. But Instagram has made information technology like shooting fish in a barrel to shoot your videos on a smartphone and then upload them to the platform. The but upshot you could meet is having the right Instagram video format, size, shape, and specifications.
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And the force per unit area is on. Tech behemothic Cisco predicts that 82 percent of consumer internet traffic will be video past 2020. Plus, IGTV has arrived. So now is the time to invest past creating and sharing top-quality video content to grow your following .
In this commodity, you'll learn almost the perfect Instagram video format and specifications. Nosotros'll too share enough of other top tips to help yous start creating professional videos to grow your business .
What is the All-time Instagram Video Format?
The best Instagram video format is MP4. Your video file should include these technical specifications:
- H.264 codec
- AAC audio
- 3500 kbps bitrate
- Frame rate of 30 fps (frames per second)
- Video can be a maximum of 60 seconds
- Maximum video width is 1080 px (pixels) wide
- Videos should be 1920 pixels tall
Y'all can use most professional video editing software applications to export your video using these specifications.
However, if you just want to convert video to Instagram'south format you can use a free online converter.
There are tons available online, just allow's take a quick wait at two.
Starting time upwards is Kapwing . This online tool dubs itself "a modern editor for images, GIFs, and videos."
Aside from providing an like shooting fish in a barrel way to catechumen footage to the Instagram video format, it as well has tools that allow you to make bones edits to your videos. You lot tin trim, rotate, resize, and add music or text to your video.
Adjacent up is Online-Convert – and information technology lives up to its proper name!
This costless tool lets you convert all kinds of digital file types. And it even has split up pages for each social media platform, which makes it easy to convert footage to the Instagram video format.
Yous can even upload your video to the service direct from Dropbox or Google Drive.
So now that we've covered the Instagram video format, what else do you lot need to know?
What are the Best Instagram Video Dimensions and Aspect Ratio?
Adept question. Permit's get-go with the specifications that will piece of work best for:
- IGTV videos
- Instagram Stories
- Instagram Alive videos
It's all-time to upload videos to Instagram using an attribute ratio 9:16, which looks like this:
You lot've probably noticed that this is the standard size of most smartphone screens.
Now, the best Instagram video dimensions are 1080px by 1920px.
In other words, this means that your Instagram video should be 1080 pixels wide and 1920 pixels alpine. This volition provide the all-time quality video.
Yous can download the prototype template below and utilise information technology to create your Instagram videos:
To download the epitome:
- Mac: Concord down "Control" and click the epitome, then click "Relieve Image Equally" to save it to your computer.
- PC: Right-click the epitome, and then click "Save Image Equally" to save it to your figurer.
Okay, that covers IGTV, Instagram Stories, and Instagram Live videos.
Instagram Feed Video Specifications
Instagram supports a range of video dimensions in Feed posts. Specifically, you tin can upload a video with an attribute ratio anywhere between 1.91:1 and 4:five.
These two extremes are only portrait or landscape options.
The best Instagram dimensions for these attribute ratios are 1080 by 608 pixels and 1080 past 1350 pixels.
And as mentioned, you can use any aspect ratio betwixt these two extremes.
For example, you could share a square video with an aspect ratio of 1:one and dimensions of 1080 by 1080 pixels.
That said, yous demand to bear in listen Instagram's user feel.
Call up, the Instagram app doesn't rotate on smartphones. Plus, according to Wzowl , 87 per centum of people say they typically hold their phone vertically for general utilize.
This ways that whenever you share a widescreen image or video on Instagram, it volition appear minor similar this video from The Rock :
This is far from platonic when you're trying to appoint your followers .
Instead, if possible, it's all-time to create vertical video content. This volition allow your videos to fill up more than of your viewers' screens.
Compare the image in a higher place to the 1 below featuring an Instagram video from Gymshark :
Information technology's far more engaging to fill upwards a viewer's screen with your video in this manner.
Information technology's also worth noting that when IGTV or Instagram Live videos are viewed in the Instagram feed, they're cropped to an instagram video attribute ratio of 4:five – the portrait choice higher up.
All in all, it'southward articulate that smartphones are driving u.s.a. towards a hereafter full of vertical videos.
What are the Instagram Video Lengths?
There are different Instagram video lengths for Feed posts, Stories, Live video, and IGTV.
Hither's a quick rundown of Instagram video lengths for each type:
- Instagram Feed Video Length: Between three seconds and 1 minute long.
- Instagram Story Video Length: Up to xv seconds per Story.
- IGTV Video Length : Betwixt 15 seconds and 10 minutes long.
- Instagram Alive Video Length: Up to threescore minutes long.
It's worth noting that if yous upload a video to Instagram Stories and it'southward longer than 15 seconds, the app volition split information technology into fifteen-2d clips for you.
However, it will only create four fifteen-second pieces, and so this trick only works for videos up to 60 seconds long.
Plus, IGTV'southward 10-minute limit is likely to alter at some signal.
When it comes to IGTV, Instagram says, " Larger accounts and verified accounts can upload videos upwardly to hr long, simply they must be uploaded from a estimator."
In the past, Instagram and Facebook have often made new features available to larger accounts and influencers before rolling them out to everyone.
Hopefully, the ability to upload longer videos volition presently be extended to all Instagram accounts.
IGTV: It'south Time to Jump on the Bandwagon
Instagram announced IGTV back in June of 2018.
While there'south a standalone IGTV app, information technology'south fully integrated with Instagram's main service, so you lot tin employ and admission information technology within the Instagram app.
Every bit a effect, there are 3 ways y'all tin upload videos to IGTV:
- Within the IGTV app
- Within the Instagram app
- By using a web browser.
It'due south the third option that has got the states excited.
The power to upload content directly from a calculator is a commencement for Instagram. This makes information technology much easier for brands and influencers to produce and upload loftier-quality content to Instagram.
So, how exactly can you upload your videos to IGTV?
How To Upload Videos to IGTV from the Instagram or IGTV Apps
Offset, open up the Instagram app and caput to the home feed. Then, tap the IGTV logo in the top-correct corner of your screen – this will open IGTV.
Here, y'all can use IGTV just like you would in the IGTV app – the but divergence is the access point. From hither, we can run through how to upload a video to IGTV regardless of which app you're using.
All yous have to practise is tap your profile picture in the small circle to the right of the screen above the video browser.
If you don't see the video browser, just tap "Browse" near the bottom of the screen.
Afterwards you've tapped your profile picture, y'all'll be taken to your IGTV profile. If you oasis't even so uploaded a video, this page will exist blank.
To upload a video, just tap the "+" symbol.
Then cull a vertical video between xv seconds and 10 minutes long, and tap "Next" in the upper right corner.
From here, the process looks similar to the process of uploading an paradigm or video to your Instagram feed. However, at that place are a couple of new features.
Afterwards you lot add together a clarification and title, you'll demand to choose a cover photograph.
On YouTube, this is referred to equally your video'southward "thumbnail epitome." Information technology'southward the epitome that'southward displayed every bit a preview to viewers.
You tin choose a still frame from your video or upload a specially designed image from your device in JPG format.
Once you lot've chosen your cover image, you tin opt to also post a preview of your IGTV video to your Instagram profile and feed.
This volition help to introduce your current audience to your IGTV videos.
How To Upload Videos to IGTV from a Desktop Browser
To upload a video to IGTV on a desktop browser, caput to Instagram.com , log in, and click to view your profile.
Under your profile description in that location are 4 tabs – click on IGTV.
If you've already uploaded videos using the apps they'll exist displayed here.
But click the blue "Upload" button on the right-hand side of the screen and you lot'll be taken to IGTV's desktop video uploader.
Drag and drop your video into the space provided or click the big "+" icon to choose a file from your computer.
Then, consummate the residual of the details just like you would when using one of the apps .
Why You Should Start Creating Videos for IGTV Today
Instagram has a long history of cherrypicking the best features from their key competitors, such as Snapchat Stories, Snapchat's face filters, text, and graphics, and Twitter'south Periscope for Live video.
Today, Instagram seems to accept its sights attack YouTube.
For years, YouTube has dominated when it comes to long-form video content from brands and influencers.
Many influencers command mind-bogglingly huge audiences on YouTube. The almost subscribed YouTube aqueduct is a video creator who goes past the name " PewDiePie " and has almost xc 1000000 subscribers.
Yet, influencers prefer Instagram for brand collaborations by far:
The ability to upload longer videos straight from a computer is certain to appeal to brands and influencers looking to capitalize on Instagram's user base and engagement.
Dissimilar YouTube , Instagram is versatile.
It has combined images, gifs, videos, long-form content, Stories , Live video , messaging , commenting, discovery tabs, and more into 1 cohesive app.
This makes things easier for creators and consumers.
Instagram is literally becoming a ane-end shop for influencers and brands to engage with their audiences. Plus, consumers no longer need to cycle between apps to follow their favorite influencers.
What'south more, IGTV is just getting started.
Correct now, unlike YouTube , in that location's no way for creators to monetize their IGTV with ads to earn money from views right now.
However, it's likely that this feature will become available in the hereafter and information technology will undoubtedly persuade many creators to make Instagram their master focus.
Plus, it's worth noting that IGTV videos are becoming shoppable, merely like Instagram Stories and Feed posts.
Compared to YouTube , at that place'south very picayune competition for attending correct now, but this is sure to change as people adopt the new publishing channel.
In summary, if yous're non creating content for IGTV, it's a good idea to start.
If you desire to kickoff creating loftier-quality, long-course video content you'll need a professional video editing programme.
But with and so many to choose from, which one should you use?
Here are four nifty video editing programs that you can utilise to create videos – two of which are free!
Plus, all of these video editors are popular, which means there are tons of gratis tutorials to on… um, YouTube . *Cough*
1. Adobe Premiere Pro CC
Best for: Windows users with a product upkeep.
Adobe Premiere Pro CC is a powerful video editing software program available on Windows and Mac computers.
This software is used past endless industry professionals for many top movies, such as Deadpool and Gone Girl.
This software provides all of the features you'd look from software of this caliber – including multicam editing, 3D editing, and unlimited video tracks.
It has vivid automatic functions as well.
For example, when y'all import multiple shots of the same scene, the software will synchronize the clips automatically, saving you hours of manual piece of work.
It likewise covers all of the basics, including text overlays, graphics, transitions, and color grading.
Pricing: Adobe provides a free 7-day trial. After that, an Adobe Premiere Pro CC Individual account costs $31.49 per month. Alternatively, you can subscribe to gain access to all of Adobes apps for $74.49 per month. In both cases, the toll drops if you commit to a year or pay a year upfront.
2. Final Cut Pro X
Best for: Mac users with a production budget.
Apple'southward Terminal Cut Pro X is some other feature-packed video editing plan merely available on Macs.
This editor was used for many blockbuster films , including X-Men Origins: Wolverine, 300, Disney's John Carter, and more.
As you lot'd wait from any Apple product, the Terminal Cut Pro 10 user interface is intuitive and relatively simple to use considering the multitude and complexity of its features.
Just like Adobe Premiere Pro CC, this program provides multicam editing, unlimited video tracks, automated syncing, and intelligent color balancing.
If you lot're already a Mac user, information technology'll experience somewhat familiar and you'll probable capeesh how well this software integrates with the remainder of Apple'southward ecosystem.
Pricing: Apple tree provides a xxx-day complimentary trial. After that, Concluding Cut Pro 10 is available for a one-time fee of $299.99.
iii. Lightworks
Best for: Those with zero budget who might want to upgrade in the hereafter.
Lightworks is a free video editing program available on Mac, Windows, and Linux.
It'southward been used on countless movies, such equally The Wolf of Wall Street, Mama Mia!, Braveheart, and Notting Hill.
The free version of Lightworks provides all of the basic video editing tools you might need, multicam editing, and a wide range of formats – including the Instagram video format MP4.
You can upgrade to a monthly subscription to access the total range of features.
The learning curve is fairly steep, however, at that place are enough of free tutorials on YouTube to help become you lot started.
Pricing: You can use Lightworks indefinitely for free or upgrade to the pro version when you're craving more advanced features for $24.99 per month.
4. Blender
Best for: Those with zero-budget and an involvement in 3D animation.
Blender is i of the best free video editing software applications and is available on Windows, Mac, and Linux.
The program was designed as a 3D blitheness tool, merely it still works well as a standard video editor.
Aside from basic video editing functions, yous can also use information technology for video masking, audio editing, layering, and more. It also allows up to 32 tracks for video and other media.
On the downside, the learning bend is steeper than Terminal Cut Pro 10 and many of the tutorials available online cater more to 3D animation than standard video editing.
Pricing: Every bit it'due south an open up source programme, Blender is entirely complimentary to use with no upsells or upgrades.
For a list of more video editing software you tin can employ to create your Instagram videos cheque out our 24 Best Free Video Editing Software Programs.
Summary
It'southward time to go excited about Instagram video.
With the burgeoning rise of IGTV, it'southward best to take advantage of the relatively depression competition and a clear opportunity for increased engagement.
When creating videos brand certain to:
- Consign them using the Instagram video format MP4.
- Make certain your MP4 uses an H.264 codec.
- Create vertical, portrait videos.
- Use an instagram video aspect ratio of 9:16 for Stories and IGTV videos.
- Use the dimensions 1080 pixels past 1920 pixels.
And for quick reference, here are the Instagram video length specifications:
- Feed Videos must be between 3 seconds and 1 minute long.
- Instagram Stories tin be up to 15 seconds per Story.
- Instagram Alive video tin be up to sixty minutes long.
- IGTV video must be betwixt i and ten minutes long (unless you accept a lot of followers or get verified , in which instance videos can be up to 60 minutes long.)
Practice yous have any questions nigh creating Instagram videos? Let us know in the comments below!
Source: https://www.oberlo.com/blog/best-instagram-video-format